Bic has been forced to discontinue a pink lighter after it was called out for sexism.
The product in question – known as Miss Bic Flex – is a pink lighter which features a picture of a candle on its packaging.
Twitter user @JusteBro tweeted a photo of the lighter next to a...
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https://skpsoft.com/women/bic-forced-to-discontinue-pink-lighter-over-gendered-marketing-controversy/
Tuesday, May 30, 2017
Bic Forced To Discontinue Pink Lighter Over Gendered Marketing Controversy
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